Zarela Co. Branding

The Client

zarela is a p2p data platform, so it will deliver a less time consuming procedure for researchers by making access to many more participants and involving several data collection centers instead of just one.

people are more than happy to participate. They will get paid by the mage, they’ll also get a reward from the platform, and they help mage to build a better world!

they have also a token called Biobit. the Biobit token will gain more value through time so Angles, Hubs or investors that hold Biobit tokens, will profit multiple times more than if they sell their tokens.

The Zarla project had already been launched before my arrival. Despite the fact that the procedures had not yet been completed, the logo and other preparations had already been completed. It was a challenge for me to define a space that matches the spirit of a revolutionary environment such as the blockchain environment. During different meetings, a lot of information was gathered, such as the history of the founders as well as their visions and opinions about Zarela’s future. As we progressed, we developed a unique framework for Zarla based on the archetypes of the brand. It took two months to redesign the brand. My lovely college and friends advised me throughout this process, which I am extremely thankful for. 

CATEGORY: Branding

My RolesLogo design, Art direction, Identity Design, Motion desgin

DatesDEC 2021

Sara itself is called a princess, and zarela is the Spanish word for Sarah. As a motherly princess, she strives to bring peace and comfort to the citizens of her kingdom. There is no doubt that it is a gateway for those who wish to live in the future right now. Similarly to the fluid wave, the sign shows the signal wave and moves forward. Infinity and beyond are the destinations on its journey. We have come together to make zarela utopia a reality. Wearing a clock, whispering Zarela and holding the sacred book of secrets, she was like a young spirit wizard girl. Using a wand in her hand, she walks gently toward the future while rotating in the sky like this.

Sign Combination of these





Signal wave

Wizardy move

Leaning Forward

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