Posters for outdoor advertising in Vancouver were ordered along with the production of various materials. The design should have taken into account Vancouver’s diverse environment as well as its wide variety of ethnicities and cultures. The slogan and main idea of the campaign was to pay attention to the correct way of communicating and to develop new ways for improving communication. Initially, there was just a poster, but as the ideas grew, it was accepted by the employer and it was like we were on a road where slogans became images.